Creativity: a change in thinking for a sustainable future

Laura Mononen in Passage

Laura Mononen experiencing a creative ”world flow” in the art installation ‘Passage’ by Matej Kren in Bratislava | © Kati Niiles

By Sandra Ortellado, IIASA 2018 Science Communication Fellow

If fashion is the science of appearances, what can beauty and aesthetics tell us about the way we perceive the world, and how it influences us in turn?

From cognitive science research, we know that aesthetics not only influence superficial appearances, but also the deeper ways we think and experience. So, too, do all kinds of creative thinking create change in the same way: as our perceptions of the world around us changes, the world we create changes with them.

From the merchandizing shelves of H&M and Vero Moda to doctoral research at the Faculty of Information Technology at the University of Jyväskylä, Finland, 2018 YSSP participant Laura Mononen has seen product delivery from all angles. Whether dealing with commercialized goods or intellectual knowledge, Mononen knows that creativity is all about a change in thinking, and changing thinking is all about product delivery.

“During my career in the fashion and clothing industry, I saw the different levels of production when we sent designs to factories, received clothing back, and then persuaded customers to buy them. It was all happening very effectively,” says Mononen.

But Mononen saw potential for product delivery beyond selling people things they don’t need. She wanted to transfer the efficiency of the fashion world in creating changes in thinking to the efforts to build a sustainable world.

“Entrepreneurs make change with products and companies, fashion change trends and sell them. I’m really interested in applying this kind of change to science policy and communication,” says Mononen. “We treat these fields as though they are completely different, but the thing that is common is humans and their thinking and behaving.”

Often, change must happen in our thinking first before we can act. That’s why Mononen is getting her doctorate in cognitive science. Her YSSP project involved heavy analysis of systems theories of creativity to find patterns in the way we think about creativity, which has been constantly changing over time.

In the past, creativity was seen as an ability that was characteristic of only certain very gifted individuals. The research focused on traits and psychological factors. Today, the thinking on creativity has shifted towards a more holistic view, incorporating interactions and relationships between larger systems. Instead of being viewed as a lightning bolt of inspiration, creativity is now seen as more of a gradual process.

New understandings of creativity also call on us to embrace paradoxes and chaos, see ourselves as part of nature rather than separate from it, experience the world through aesthetics, pay careful attention to our perception and how we communicate it, and transmit culture to the next generation.

Perhaps most importantly, Mononen found in her research that the understanding of creativity has changed to be seen as part of a process of self-creation as well as co-creation.

“The way we see creativity also influences ourselves. For example if I ask someone if they are creative, it’s the way they see themselves that influences how creative they are,” says Mononen. “I have found that it’s more crucial to us than I thought, creativity is everywhere and it’s everyday and we are sharing our creativity with others who are using that to do something themselves and so on.”

This means on the one hand that we use our creativity to decide who we are and how we see the world around us for ourselves. But it also means that the outcomes and benefits of creativity are now intended for society as a whole rather than purely for individuals, as it was in the past. It may sound like another paradox, but being able to embrace ambiguity and complexity and take charge of our role in a larger system is important for creating a sustainable future.

“From the IIASA perspective this finding brings hope because the more people see themselves as part of systems of creating things, the more we can encourage sustainable thinking, since nature is a part of the resources we use to create,” says Mononen.

Mononen says a systems understanding of creativity is especially important for people in leadership positions. If a large institution needs new and innovative solutions and technology, but doesn’t have the thinking that values and promotes creativity, then the cooperative, open-minded process of building is stifled.

Working in both the fashion industry and academic research, Mononen has encountered narrow-minded attitudes towards art and science firsthand.

“Communicating your research is very difficult coming from my background, because you don’t know how the other person is interpreting what you say,” says Mononen. “People have different ideas of what fashion and aesthetics are, how important they are and what they do. Additionally, scientific concepts are used differently in different fields.”

“We are often thinking that once we get information out there, then people will understand, but there are much more complex things going on to make change and create influence in settings that combine several different fields.” says Mononen.

For Mononen, the biggest lesson is that creativity can enhance the efforts of science towards a sustainable world simply by encouraging us to be aware of our own thinking, how it differs from that of others, and how it affects all of us.

“When you become more aware of your ways of thinking, you become more effective at communicating,” says Mononen. “It’s not always that way and it’s very challenging, but that’s what the research on creativity from a systems perspective is saying.”

The legacy of systems analysis in South Africa: when young scientists become global leaders

By Sandra Ortellado, IIASA Science Communication Fellow 2018

In 2007, Sepo Hachigonta was a first-year PhD student studying crop and climate modeling and member of the YSSP cohort. Today, he is the director in the strategic partnership directorate at the National Research Foundation (NRF) in South Africa and one of the editors of the recently launched book Systems Analysis for Complex Global Challenges, which summarizes systems analysis research and its policy implications for issues in South Africa.

From left: Gansen Pillay, Deputy Chief Executive Officer: Research and Innovation Support and Advancement, NRF, Sepo Hachigonta, Editor, Priscilla Mensah, Editor, David Katerere, Editor, Andreas Roodt Editor

But the YSSP program is what first planted the seed for systems analysis thinking, he says, with lots of potential for growth.

Through his YSSP experience, Hachigonta saw that his research could impact the policy system within his home country of South Africa and the nearby region, and he forged lasting bonds with his peers. Together, they were able to think broadly about both academic and cultural issues, giving them the tools to challenge uncertainty and lead systems analysis research across the globe.

 Afterwards, Hachigonta spent four years as part of a team leading the NRF, the South African IIASA national member organization (NMO), as well as the Southern African Young Scientists Summer Program (SA-YSSP), which later matured into the South African Systems Analysis Centre. The impressive accomplishments that resulted from these programs deserved to be recognized and highlighted, says Hachigonta, so he and his colleagues collected several years’ worth of research and learning into the book, a collaboration between both IIASA and South African experts.

“After we looked back at the investment we put in the YSSP, we had lots of programs that were happening in South Africa, and lots of publications and collaboration that we wanted to reignite,” said Hachigonta. “We want to look at the issues that we tackled with system analysis as well as the impact of our collaborations with IIASA.”

Now, many years into the relationship between IIASA and South Africa, that partnership has grown.

Between 2012 and 2015, the number of joint programs and collaborations between IIASA and South Africa increased substantially, and the SA-YSSP taught systems analysis skills to over 80 doctoral students from 30 countries, including 35 young scholars from South Africa.

In fact, several of the co-authors are former SA-YSSP alumni and supervisors turned experts in their fields.

“We wanted to use the book as a barometer to show that thanks to NMO public entity funding, students have matured and developed into experts and are able to use what they learned towards the betterment of the people,” says Hachigonta. The book is localized towards issues in South Africa, so it will bring home ideas about how to apply systems analysis thinking to problems like HIV and economic inequality, he adds.

“It’s not just a modeling component in the book, it still speaks to issues that are faced by society.”

Complex social dilemmas like these require clear and thoughtful communication for broader audiences, so the abstracts of the book are organized in sections to discuss how each chapter aligns systems analysis with policymaking and social improvement. That way, the reader can look at the abstract to make sense of the chapter without going into the modeling details.

“Systems analysis is like a black box, we do it every day but don’t learn what exactly it is. But in different countries and different sectors, people are always using systems analysis methodologies,” said Hachigonta, “so we’re hoping this book will enlighten the research community as well as other stakeholders on what systems analysis is and how it can be used to understand some of the challenges that we have.”

“Enlightenment” is a poetic way to frame their goal: recalling the age of human reason that popularized science and paved the way for political revolutions, Hachigonta knows the value of passing down years of intellectual heritage from one cohort of researchers to the next.

“You are watching this seed that was planted grow over time, which keeps you motivated,” says Hachigonta.

“Looking back, I am where I am now because of my involvement with IIASA 11 years ago, which has been shaping my life and the leadership role I’ve been playing within South Africa ever since.”

Intellectual property rights, copyrights, and open licenses

By Luke Kirwan, Open Access Manager at the IIASA Library

World Intellectual Property Day is celebrated annually on 26 April to bring a greater awareness of the role that intellectual property rights, such as copyright, patents, and industrial designs play in encouraging innovation and creativity. Unlike traditional property, intellectual property is intangible. It is far harder to protect one’s intellectual property from infringement or copying than it is to protect physical property. Intellectual property rights are important as, when well implemented, they provide the creator sufficient protection to benefit from their creation, but aren’t so stringent that they prevent widespread use.

Intellectual property refers to an individual’s original, intellectual creations, whether that is scientific, artistic, technical, or otherwise. As with other types of property, your intellectual property is covered by certain rights and protections automatically granted to the creator. These convey upon the owner rights over the control and utilization of their intellectual output. Depending on the situation, your intellectual property rights will also be covered by one or more types of protection, varying from patents to trademarks. These types of protection are intended to prevent unauthorized use or piracy of intellectual property, and to confer upon the creator time-limited, exclusive rights to their intellectual output.

Creative commons licenses

When you write an article, that type of intellectual output is automatically covered by copyright. This is regulated through the Berne Convention. This convention confers a number of rights to the author, including the right to translate, make adaptations, and make reproductions of a work. Depending on the specific jurisdiction in which a work is created, copyright protection lasts for the lifetime of the creator plus a specific period (circa 50 to 70 years). In terms of producing a scientific article, one of the most important rights conferred upon an author by copyright protections is the right to sell or transfer these rights to another individual. Usually, when an author publishes an article with a journal, they sign a contract ceding their copyright to the publisher. Depending on the individual publisher, the author may retain some rights, such as the ability to distribute an earlier version of their paper and the right to proper attribution. However, the journal now has control of the dissemination, distribution, translation, and reproduction rights, among others.

Creative Commons licenses are designed to assist you in keeping your research openly accessible and distributable. For a creative commons license, the author retains all of the copyright, but has licensed their work for use and reuse under different circumstances, depending on the license. When publishing a paper under a creative commons license, rather than transferring the copyright to the publisher, the author instead licenses certain rights to the publisher to allow them to distribute the work. Creative commons licenses run from CC-0, which leaves a work completely free to reuse, redistribute, alter, and utilize in any manner, to CC-BY-NC-ND, which makes a work accessible, but restricts redistribution and commercial use. Similarly some license types employ an additional stipulation known as copyleft. In terms of a creative commons license this is known as share-alike. Essentially copyleft licensing allows people to freely distribute copies and modified versions as long as they adhere to the original licensing.

If you wish to make a paper open access, a journal will usually charge an Article Processing Charge (APC). However, the IIASA library maintains agreements with several publishers that allow a work to be made open access without charge. In instances where no waiver is in place, we also have an open access fund from which IIASA researchers can apply to have part of the APC charges paid for.


Note: This article gives the views of the authors, and not the position of the Nexus blog, nor of the International Institute for Applied Systems Analysis.

Using Twitter data for demographic research

By Dilek Yildiz, Wittgenstein Center for Demography and Global Human Capital (IIASA, VID/ÖAW and WU), Vienna Institute of Demography, Austrian Academy of Sciences, International Institute for Applied Systems Analysis

Social media offers a promising source of data for social science research that could provide insights into attitudes, behavior, social linkages and interactions between individuals. As of the third quarter of 2017, Twitter alone had on average 330 million active users per month. The magnitude and the richness of this data attract social scientists working in many different fields with topics studied ranging from extracting quantitative measures such as migration and unemployment, to more qualitative work such as looking at the footprint of second demographic transition (i.e., the shift from high to low fertility) and gender revolution. Although, the use of social media data for scientific research has increased rapidly in recent years, several questions remain unanswered. In a recent publication with Jo Munson, Agnese Vitali and Ramine Tinati from the University of Southampton, and Jennifer Holland from Erasmus University, Rotterdam, we investigated to what extent findings obtained with social media data are generalizable to broader populations, and what constitutes best practice for estimating demographic information from Twitter data.

A key issue when using this data source is that a sample selected from a social media platform differs from a sample used in standard statistical analysis. Usually, a sample is randomly selected according to a survey design so that information gathered from this sample can be used to make inferences about a general population (e.g., people living in Austria). However, despite the huge number of users, the information gathered from Twitter and the estimates produced are subject to bias due to its non-random, non-representative nature. Consistent with previous research conducted in the United States, we found that Twitter users are more likely than the general population to be young and male, and that Twitter penetration is highest in urban areas. In addition, the demographic characteristics of users, such as age and gender, are not always readily available. Consequently, despite its potential, deriving the demographic characteristics of social media users and dealing with the non-random, non-representative populations from which they are drawn represent challenges for social scientists.

Although previous research has explored methods for conducting demographic research using non-representative internet data, few studies mention or account for the bias and measurement error inherent in social media data. To fill this gap, we investigated best practice for estimating demographic information from Twitter users, and then attempted to reduce selection bias by calibrating the non-representative sample of Twitter users with a more reliable source.

Exemplar of CrowdFlower task © Jo Munson.

We gathered information from 979,992 geo-located Tweets sent by 22,356 unique users in South-East England and estimated their demographic characteristics using the crowd-sourcing platform CrowdFlower and the image-recognition software Face++. Our results show that CrowdFlower estimates age more accurately than Face++, while both tools are highly reliable for estimating the sex of Twitter users.

To evaluate and reduce the selection bias, we ran a series of models and calibrated the non-representative sample of Twitter users with mid-year population estimates for South-East England from the UK Office of National Statistics. We then corrected the bias in age-, sex-, and location-specific population counts. This bias correction exercise shows promise for unbiased inference when using social media data and can be used to further reduce selection bias by including other sociodemographic variables of social media users such as ethnicity.  By extending the modeling framework slightly to include an additional variable, which is only available through social media data, it is also possible to make unbiased inferences for broader populations by, for example, extracting the variable of interest from Tweets via text mining. Lastly, our methodology lends itself for use in the calculation of sample weights for Twitter users or Tweets. This means that a Twitter sample can be treated as an individual-level dataset for micro-level analysis (e.g., for measuring associations between variables obtained from Twitter data).


Yildiz, D., Munson, J., Vitali, A., Tinati, R. and Holland, J.A. (2017). Using Twitter data for demographic research, Demographic Research, 37 (46): 1477-1514. doi: 10.4054/DemRes.2017.37.46

Note: This article gives the views of the author, and not the position of the Nexus blog, nor of the International Institute for Applied Systems Analysis.

What would an oil spill mean for the Arctic?

By Parul Tewari, IIASA Science Communication Fellow 2017

As climate change warms up the planet, it is the Arctic where the effects are most pronounced. According to scientific reports, the Arctic is warming twice as fast in comparison to the rest of the world. That in itself is a cause for concern. However, as the region increasingly becomes ice-free in summer, making shipping and other activities possible, another threat looms large. That of an oil spill.

©AllanHokins I Flickr

While it can never be good news, an oil spill in the Arctic could be particularly dangerous because of its sensitive ecosystem and harsh climatic conditions, which make a cleanup next to impossible. With an increase in maritime traffic and an interest in the untapped petroleum reserves of the Arctic, the likelihood of an oil spill increases significantly.

Maisa Nevalainen, as part of the 2017 Young Scientists Summer Program (YSSP), is working to assess the extent of the risk posed by oil spills in the Arctic marine areas.

“That the Arctic is perhaps the last place on the planet which hasn’t yet been destroyed or changed drastically due to human activity, should be reason enough to tread with utmost caution,” says Nevalainen

Although the controversial 1989 Exxon Valdez spill in Prince William Sound was quite close to the Arctic Circle, so far no major spills have occurred in the region. However, that also means that there is no data and little to no understanding of the uncertainties related to such accidents in the region.

For instance, one of the significant impacts of an oil spill would be on the varied marine species living in the region, likely with consequences carrying far in to the future. Because of the cold and ice, oil decomposes very slowly in the region, so an accident involving oil spill would mean that the oil could remain in the ice for decades to come.

Thick-billed Murre come together to breed in Svalbard, Norway. Nevalainen’s study so far suggests that birds are most likely to die of an oil spill as compared to other animals. © AllanHopkins I Flickr

Yet, researchers don’t know how vulnerable Arctic species would be to a spill, and which species would be affected more than others. Nevalainen, as part of her study at IIASA will come up with an index-based approach for estimating the vulnerability (an animal’s probability of coming into contact with oil) and sensitivity (probability of dying because of oiling) of key Arctic functional groups of similar species in the face of an oil spill.

“The way a species uses ice will affect what will happen to them if an oil spill were to happen,” says Nevalainen. Moreover, oil tends to concentrate in the openings in ice and this is where many species like to live, she adds.

During the summer season, some islands in the region become breeding grounds for birds and other marine species both from within the Arctic and those that travel thousands of miles from other parts of the world. If these species or their young are exposed to an oil spill, then it could not only result in large-scale deaths but also affect the reproductive capabilities of those that survive. This could translate in to a sizeable impact on the world population of the affected species. Polar bears, for example, have, on an average two cubs every three years. This is a very low fertility rate – so, even if one polar bear is killed, the loss can be significant for the total population. Fish on the other hand are very efficient and lay eggs year round. Even if all their eggs at a particular time were destroyed, it would most likely not affect their overall population. However, if their breeding ground is destroyed then it can have a major impact on the total population depending on their ability and willingness to relocate to a new area to lay eggs, explains Nevalainen.

Due to lack of sufficient data on the number of species in the region as well as that on migratory population, it is difficult to predict future scenarios in case of an accident, she adds. “Depending on the extent of the spill and the ecosystem in the nearing areas, a spill can lead to anything from an unfortunate incident to a terrible disaster,” says Nevalainen.

©katiekk I Shutterstock

It might even affect the food chain, at a local or global level. “If oil sinks to the seafloor, some species run the risk of dying or migrating due to destroyed habitat – an example being walruses as they merely dive to get food from the sea floor,” adds Nevalainen. As the walrus is a key species in the food web, this has a high probability of upsetting the food chain.

When the final results of her study come through, Nevalainen aims to compare different regions of the Arctic and the probability of damage in these areas, as well as potential solutions to protect the ecosystem. This would include several factors. One of them could be breeding patterns – spring, for instance, is when certain areas need to be cordoned off for shipping activities, as most animals breed during this time.

“At the moment there are no mechanisms to deal with an oil spill in the Arctics. I hope that it never happens. The Arctic ecosystem is very delicate and it won’t take too much to disturb it, and the consequences can be huge, globally,” warns Nevalainen.

About the Researcher

Maisa Nevalainen is a third- year PhD student at the University of Helsinki, Finland. Her main focus is on environmental impacts caused by Arctic oil spills, while her main research interests include marine environment, and environmental impacts of oil spills among others. Nevalainen is working with the Arctic Futures Initiative at IIASA over the summer, with Professor Brian Fath as her supervisor and Mia Landauer and Wei Liu as her co-supervisors.

This article gives the views of the author, and not the position of the Nexus blog, nor of the International Institute for Applied Systems Analysis.